How we react to content drives our emotional connection to the message delivered by the advertiser, content creator or organization. Whether our reaction is we like what we see or we care about what we hear, where these and other emotions intersect drives the success of the content.

 

React InSight is a unique tool designed to help make content better by measuring how you feel about what you are seeing and cross-referencing those scores with objective and subjective metrics of the content itself.

 

The outcome is a step towards optimizing creative content not through AI, but through HEI (human emotional intelligence).